NEW YORK, NY, June 10, 2014 – The Mood Factory, www.themoodfactory.com, a creator of unique sensory wellness products, is proud to announce that Kathryn Goezke, CEO, will be a featured speaker at ScentWorld 2014, at the Metropolitan Pavilion at 125 West 18th Street in New York City on June 13th at 2 p.m .
Kathryn Goetzke is the entrepreneur and innovator behind Mood-lites™, a product line of light bulbs based on how colors affect moods which have sold over 4 million Mood-lites to date. This summer, the company will launch its new line of Colouroma Therapy™ products which synergistically combine colors and scents to impact moods.
“Our new Mood Factory products were created based on eight common colors and scents and their most closely associated moods,” said Kathryn Goetzke. “When used in the same environment, colors and scents can work together to stimulate our senses and restore balance to our body, mind and spirit.”
Goetzke’s ScentWorld presentation is titled, “Colouroma Therapy™: The Blending of Color and Scent™” and will highlight research about the art and science of color and scent engagement. Pre-production samples of The Mood Factory’s new Colouroma Therapy™ line, in collaboration with North Coast Organics, will be on display for review. To get updates on the exciting new product launch, sign up for the online newsletter.
“Research suggests that colors impact our moods,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “Color choice is scientific, psychological and emotional. This new line of sensory products is an innovative way to engage consumers for positively impacting their mood.”
The ScentWorld 2014,www.scentworldevents.com conference is designed to help brand executives learn how to strategically enhance the customer service experience through the senses and thereby increase sales, spur customer loyalty and strengthen their brand equity.
About The Mood Factory – The Mood Factory, www.themoodfactory.com, founded by Kathryn Goetzke in 2004, is based in Chicago IL. It first came to national prominence with the development of a new category of lighting with the launch of Mood-lites, available in multiple “moods” ranging from Happy™ to Passion™ to Serenity™. The line is currently available at Lowe’s Home Improvement nationwide.
Goetzke is also the founder of iFred (the International Foundation for Research and Education on Depression), www.ifred.org, a non-profit organization whose mission is to shine a positive light on depression and eliminate the stigma associated with the disease through prevention, research and education. Its goal is to ensure 100% of the 350 million people affected by depression seek and receive treatment. Part of the proceeds of this new line benefits the new Schools for Hope program, www.schoolsforhope.org, an innovative initiative based on research that Hope is teachable, aimed at teaching 5th graders exactly how to hone this skill.
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Media Contact: Nancy Tamosaitis, Vorticom, Inc. 212.532.2208; firstname.lastname@example.org